It’s exactly what it sounds like: All-inclusive vacations to the Caribbean and Mexico that don’t break the bank. As AOR, my team developed a new brand campaign in addition to creating fun, scroll-stopping organic social content on a daily basis.

[social] [radio & video] [campaign concepting]

brand campaign

To bring some emotion into the budget-focused brand, we developed unique vacation personalities for social, digital, and video. Because spending less on your vacation means you get to be a little extra.

radio & podcast

organic social